A minimalist lip balm. Four ingredients, one job.
We strip the formula back to what actually does something. Beeswax, almond oil, essential oil, natural pigment. Nothing else.
There is a strain of cosmetics design that confuses “more ingredients” with “better product”. We disagree with it. A minimalist balm, made from things that genuinely have a purpose, will outperform a long list of extracts and stabilisers every time.
Four ingredients
- Welsh beeswax for the protective film
- Cold-pressed sweet almond oil to soften
- A pure essential oil for scent
- A natural pigment - annatto seed or beetroot - for colour
That is the entire list.
A scent you have to lean in to find
We deliberately use only as much essential oil as you need to notice the balm without it announcing itself across a room. Lip balm should not announce itself.
Packaging that gets out of the way
The pots are wood-and-cornstarch, plain, unbranded apart from a small label, and fully compostable. We do not need a printed sleeve, a foil seal and an outer carton. None of those things make the balm work better.
Quality is not a function of how much is in the pot
Cutting the formula down does not mean cutting corners. The four ingredients we use are the best examples of each that we can source. The balm does its job, in a small wooden pot, with no fuss.
If a four-ingredient balm sounds about right, the Tangerine is exactly that.
